A call for the submission of proposed DICT logo designs was announced late last year to the public, after which entries were individually sorted and reviewed. Out of almost 1,000 entries, 50 logos were shortlisted for final evaluation of the Selection Panel. The published criteria and scoring system was then used to determine a top five, ultimately leading to the selection of a grand winner of the logo contest.
The new DICT Logo embodies the essence of and symbolizes the new organization:
“D-ICT of the People, D-ICT for the People”
The Logo uses curve radiating lines to represent the pulsating radio waves or frequencies, with the lines using the tri-colors of the National Flag: red, white, and blue. At the center of the sphere is the yellow silhouette of the map of the Philippines, in lieu of the yellow sun and stars of the Philippine Flag. The curve lines outside the map also indicate the sometimes placid or surging waters of the Philippine archipelago, evoking the feeling of dynamism brought about by ICT. The 17 connected dots within the silhouette of the map represent the 17 Philippine/DICT regions connected by technology. The numbers around the spherical Logo are the binary equivalent of the acronym DICT and 2016, the year the Department was established under Republic Act (R.A.) No. 10844. The straight lines radiating from the spherical Logo and intersecting the acronym DICT (outside the sphere) represent the frequency waves as they travel in space in straight lines; they also represent the encompassing reach of ICT and telecommunications. The colored sphere is not circumscribed because communications, the service, are without borders.
The new DICT Logo exudes power, inclusiveness, novelty, freshness and innovation, and ubiquity brought by technology.