With the call for spectrum efficiency, migration to Digital TV has been a global trend in the recent decade. Digital Terrestrial Television Broadcasting (DTTB) is poised to provide televiewers with enhanced audio and video quality, wider choice in channel and program offerings, and more information through the Emergency Warning Broadcasting System (EWBS). With many countries in the final stages of the migration from analog to digital broadcasting, the Philippines targets a regional Analog Switch Off (ASO) by 2023, starting off with the country’s capital, Manila.
Recalling the Digital TV Summit and the Ceremonial Digital Switch On (DSO) last February 2017, since then, the Department of Information and Communications Technology (DICT) has embarked on a comprehensive nationwide implementation of the Public Communications Strategies based on the issued Framework of the Digital Terrestrial Television Broadcasting Migration Plan. To date, technical seminars, information drives and regional sessions on DTTB have been conducted nationwide with more than 50 participating universities, and an audience of about 15,000.
As televiewers need to be well-informed on what they need to do and of the options that they may have for uninterrupted broadcasting service during migration, there is an urgent need for an extensive communication campaign to increase the viewing public’s awareness of the migration which can be done through the joint effort of the government, broadcasters and manufacturers.
Central to these Awareness Caravans is the official DTTB Mascot – Digitar, for easy recall and branding of country’s Digital TV Migration. Digitar is a creative exercise to depict a Philippine Tarsier, Carlito syrichta, known to be found in the island of Bohol, among others. Its huge eyes connotes Digital TV’s feature of High Definition (HD) programming. Also, tarsiers also produce several sounds or calls, which allude to EWBS’ audible tones. Digitar is the Philippine Digital TV icon, much like Japan’s Chidejika, United Kingdom’s Digit Al, and Thailand’s Doo Dee.
Interested to learn more about the public communications strategies? You may refer to the Framework of the Digital Terrestrial Television Broadcasting Migration Plan here.