The Philippines is migrating into Digital TV. As the broadcasting industry embraces innovation in delivering news, information and entertainment, Digitar, the official Digital TV mascot, serves as the country’s icon depicting the collective move towards the 2023 Analog Switch Off (ASO).

With the Framework of the Digital Terrestrial Television Broadcasting (DTTB) Migration Plan released in 2017, broadcasters, manufacturers and content producers are steadily beginning to realize the potential brought about by the unprecedented growth in receiver sales – TVs and Set-Top Boxes (STB) alike. TV Households in urban centers in Central Luzon, Southern Tagalog, Metro Manila and Mega Cebu are to benefit from the migration being early adopters in terms of digital transmission signal availability and receiver penetration.

On a back-to-back engagement in Luzon, the Department of Information and Communications Technology (DICT) conducted Digital TV Awareness Seminars in Subic, Zambales, and Pasig City, Metro Manila on July 21 and 22, 2018 respectively. Taken together, these seminars were attended by more than 1000 industry practitioners. Discussion topics included policy and regulatory interventions, frequency spectrum assignment and antenna technologies. Capping off each program was Digitar’s appearance aweing the audience as both amusing and entertaining. Digitar, in the form of a Tarsier, wears a singlet with #ASO2023 inscription reminding onlookers of the target completion of the migration.

Digitar was also present to award winners in a Quiz Bowl last September 8, 2018 at Cainta, Rizal. Quizzers scrambled to answer questions related to Broadcasting, following a Seminar on Digital TV by the DICT with more than 250 participants from the academe.

On its maiden appearance in Visayas, Digitar promoted the on-going migration to Digital TV Broadcasting in Banilad, Cebu City. The audience of 150 electronics and computer engineering students joined by several professors from the four branches of the University of Cebu (UC) – Main, Mambaling, Lapu-Lapu – Mactan, and Banilad, gathered together for the Seminar on Digital TV Technologies held last 19 September 2018. The following day, Digitar also appeared before an audience of more than 150 local government units (LGU) representatives.

On November 2018, Digitar will be at the City of Golden Friendship, Cagayan de Oro in Mindanao for the Regional Information Session, Stakeholders Technical Awareness Reach-out and Station Visit, completing the tour in the Philippines’ major island groups for the year.

Promotion of Digital TV is part of the Public Communications Strategies of the DICT in view of the Regional ASO by 2023. The Philippines joins other countries in reaping the benefits brought by Digital TV such as High Definition (HD) programming, enhanced picture quality even at weak signal levels, and Emergency Warning Broadcast System (EWBS).