The DOST Information and Communications Technology Office (ICTO) is now in the first year of implementing the project “Free Wi-Fi Internet Access in Public Places”. It is expected that by year-end the majority of the 7,118 target beneficiary sites will have been connected in 3,4,5,and 6 municipalities. Prior to the full deployment of the Project, the Office through its Information Division would like to embark on a Social Media Research that shall provide partial results on the access of people in the hotspots in the identified public places of the ICT Office project. The Goal of the Research can determine the effectiveness of the Project in terms of the awareness of people of its existence and value. With the Project, the ICT Office can use the social media use as an index of increasing connectivity in the country. The Project can provide baseline information on how social media usage has changed rapidly especially before and during the implementation of the Free Wi-Fi project. The Project’s parts includes the following:
|Phase 1: Baseline Study||The ICT Office shall monitor current use of social media prior to the implementation of the Free Wi-Fi for Public Places Project. This will be the baseline study about the social media usage in the country especially those in the class 3, 4, 5, and 6 municipalities.
This phase shall also showcase how people utilize social media.
|Phase 2: Introduction of the Project||The second phase of the project shall focus on verifying the social media use during the implementation of the Free Wi-Fi for Public Places Project. This Phase shall monitor the increase in the social media access and usage during the implementation of the Wifi Project.
This phase shall also monitor the manner of utilization of social media.
|Phase 3: Impact Evaluation of Social Media vis-à-vis People’s Awareness on ICTO’s Web Presence||During this Phase of the Survey, the ICT Office shall monitor as well the utilization of the social media and the awareness of the people on the Programs and Projects of the Office specifically, of the Free Wi-Fi Project. It is assumed that at this phase of the project all marketing and advocacies of the Office has been placed. Although, for the sake of coherence and scope of the Project, the Survey shall only tackle awareness of those projects with web presence.|
Relative to, we are issuing this Request-For-Information (RFI) to seek information from research and survey organizations for a detailed cost estimate of our Project’s components.
Below is the Methodology for our research project for your reference. We are hoping that we will be able to publish the Phase 1 of the Project by December of the current fiscal year.
The survey firm will design a sampling methodology, which will ensure representativeness of the population in the Philippines with media, Internet and social media access. The representative sample may be chosen using a multi-stage sampling design. Corresponding margins of error should be cited.
The sample size will be determined using a simple random sampling. Specifically, the survey firm shall use the following formula:
ME= z√(p(1-p)/) n
Wherein, ME is the margin of error, the z number is the confidence interval value, and p is the predetermined public knowledge.
The locale of the study shall take place on 300 areas in Luzon, Visayas, and Mindanao.
B. Data collection method
The survey firm will discuss the data collection method they plan to use. Area coverage, respondent selection and substitution rules should be detailed out. Quality control mechanisms should be included.
C. Survey instrument
Survey firm will develop the initial draft questionnaire. The questionnaire will have about 60 questions or an interview time of at about 45 minutes and at most 60 minutes. The draft questionnaire will be in Filipino and English. The questionnaire should be pre-tested on about 20 random respondents. Revisions on the questionnaire will be based on the pre-test findings. The questionnaire should be translated into major languages in the Philippines.
D. Briefings and trainings for field managers and data collectors
The survey firm will ensure briefings and trainings for its field personnel are conducted prior to fieldwork.
E. Data disaggregation
The collected data will be disaggregated by major areas, region, gender, age, education, locale and any other pertinent demographic
We are hoping for your response regarding this matter.
MARIA LEANNA A. BELTRAN-DORADO
Officer-In-Charge, Information Division